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The Changing Face of Casual Dining: Customer Engagement Served Any Style
For the past few months, I’ve observed some significant changes among casual dining establishments and how this sector is undergoing an identity shift as the lines between casual dining, fast casual...
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In For a Penny, In For a Pound: Three Ways to do Restaurant Loyalty Well
It’s no secret that loyalty programs and mobile technology are increasingly critical to restaurants’ financial and customer engagement success. A recent Millennial Media report finds that restaurants...
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Why it Pays to Belong: Fee-Based Loyalty Programs Work
Of all the loyalty programs reviewed and assessed over the year, those with an annual or one-time fee get very little attention. So I was surprised to read an opinion piece that focuses on the...
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Ten Restaurant Loyalty Program Tips to Achieve Best Results
For restaurant operators and their marketing executives, a well-designed and well-executed loyalty program does more than drive customer engagement and frequency of return visits– it forms an essential...
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